Introduction / Context
- Project: CityFit – Fan Club
- Role: Product Designer (UX/UI, research, prototyping)
- Duration: [e.g., 3 months]
- Goal: Create a platform for sports fans that combines event access, community interaction, and fitness club benefits.
- Users: Sports fans who also use gym facilities, looking for engaging activities and events.
Research & Insights
Methods:
- Interviews with sports fans and gym members
- Competitive analysis and benchmarking of sports-related apps
- Online surveys to gather preferences and pain points
Key Insights:
- Fans want to easily check local events and matches.
- Existing apps are often fragmented or complicated.
- Integrating fitness and social sports features increases user engagement.
Problem Definition
- UX Problem: Users wasted time navigating multiple platforms to find both sports events and fitness benefits in one place.
- Design Goal: Create an intuitive, engaging app that connects fan communities with CityFit’s fitness offerings.



